Building India's most connected fertility ecosystem.
17+ years building, scaling, and transforming multi-location healthcare networks across India — currently overseeing a ₹110+ Cr revenue portfolio across 35+ fertility centers at Seeds of Innocence.
Operator first. Growth strategist by trade.
I'm Yashpal Singh Rao, Chief Growth Officer at Seeds of Innocence Group, where I own the national P&L, growth strategy, and digital patient acquisition across 35+ fertility centers — spanning SOI IVF Clinics, HomeIVF, and Genestrings Labs. I manage a ₹10+ Cr annual digital marketing budget and am leading the national rollout of India's first at-home IVF monitoring model.
Before this, I spent two years as Head of India Operations at ART Fertility Clinics, scaling the network from 6 to 11 centers — an 83% expansion in under two years — while turning around an underperforming center to full profitability within twelve months. Earlier, I built Indira IVF's national contact center function from scratch, growing it from 30 to 300 employees and contributing directly to a 4x revenue increase, from ₹300 Cr to ₹1,200 Cr.
My foundation in operations runs deeper still — leading a 400-member team at Jumio India's identity verification business, and managing international service delivery for Vodafone UK from Ahmedabad. Across every role, the throughline has stayed the same: healthcare scales when operations, technology, and patient trust are designed together.
Two decades, one throughline: scaling care.
From a 70-member Vodafone team in Ahmedabad to a ₹110+ Cr national fertility portfolio — each role measured by the growth it produced.
- Driving revenue and patient volume growth across 35+ fertility centers nationwide through data-driven acquisition strategies.
- Managing a ₹10+ Cr annual digital marketing and lead generation budget, optimizing CPL, CPA, and conversion KPIs.
- Spearheading the national expansion of the Home IVF model — designing scalable operating procedures for at-home fertility treatments.
- Engineering end-to-end patient conversion funnels, from lead generation through consultation to treatment initiation.
- Establishing corporate B2B partnerships and specialist referral ecosystems to diversify patient acquisition channels.
- Spearheaded nationwide expansion, scaling operations from 6 to 11 IVF clinics — an 83% growth — in under two years.
- Executed a full operational turnaround of the underperforming Ahmedabad center, restoring profitability within one year.
- Improved patient conversion rates by 15% and increased Average Revenue Per Patient (ARPP) by 25% through funnel optimization and team upskilling.
- Implemented cost-saving initiatives resulting in a 10% reduction in operational expenses without compromising service quality.
- Reduced patient wait times by 15% through workforce productivity optimization and scheduling redesign.
- Developed strategic referral networks and specialist partnerships, boosting new patient acquisitions by 20%.
- Scaled the contact center from 30 to 300 employees, directly contributing to revenue growth from ₹300 Cr to ₹1,200 Cr — a 4x increase.
- Delivered 5x growth in patient footfall, treatment cycles, and overall revenue through end-to-end acquisition and conversion strategies.
- Deployed CRM and ERP systems from scratch, creating a single source of truth for lead management and patient journey tracking.
- Built performance dashboards and data analytics frameworks, enabling real-time visibility on sales KPIs and patient lifetime value.
- Designed training and quality programs that materially improved agent performance, compliance, and patient satisfaction scores.
- Led a 400-member operations team delivering global identity verification and credentials management services for Jumio's international clients.
- Introduced automation and digital workflow tools, improving process accuracy and reducing average turnaround time.
- Achieved and sustained SLA targets consistently across multiple global delivery tracks.
- Managed a 70-member team servicing Vodafone UK's customer base via live chat and email, delivering world-class service across time zones.
- Drove measurable improvements in CSAT scores and team productivity through process redesign and performance management frameworks.
Numbers that reflect the work, not the title.
Certifications & Education.
Formal training underpinning two decades of operating experience.
On stage, on panels, in the field.
From boardroom strategy sessions to public panels on fertility awareness.
Open to conversations on growth, fertility tech, and CXO opportunities.
Whether it's an investor introduction, a partnership idea, or a CXO opportunity — reach out directly.